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Pacifico Adventures on Tap

How does the beer of adventurers and journeymen celebrate its own passage to beer taps all across America? By embarking on an epic west coast road trip in search of adventures.

Along the way, with the help of some very talented artists, those adventures will be used as inspiration to create five special kegs. Using paint, etching and maybe even welding, we’ll turn five ordinary Pacifico kegs into beautiful works of art. One for Phoenix, San Diego, Los Angeles, San Francisco and Seattle, each one as homage to the amazing city we’re delivering it to.

Follow the team's daily adventures in the RV at the Adventures on Tap blog, and be sure to post your recommendations for their next stop on the Pacifico Clara Facebook page!

 

Weblogs on a Weblog Wednesday! (WoaWW!)

The internet is a vast, majestic hellhole of a place. We Creatures are proud to do our part to add to its meaninglessness, and when we’re in the mood, its meaningfulness.
 
Every first Wednesday each month, we’ll feature some personal blog projects from our fellow Creatures on the Creature blog. It’s blogs on blogs!
 
And we’ll say this once: Any blog featured here is most likely some form of NSFW, probably offensive and certainly off-color, and while some may reflect the views of Creature in the secret depths of our souls, we’ll never admit to that in a court of law.

Ramon as Canvas
ramonascanvas.tumblr.com
Ramon, a diminutive Mexican designer whose size is eclipsed by his tremendous ability to look good in nearly anything. This includes all manner of hats, knockoff-brand tequila bottles, and fat.

 

So The Wind Won’t Blow It All Away
sothewindwontblowitallaway.com
Design things and pictures from the brain and hands of one Drew Hamlet.

 

Welcome to 1517 12th Ave

 

Musings on the Final Days at 1508 10th

A lot of people ask me if it is a bit sad to leave behind our office at 1508 10th. The answer is surprisingly, no. With some qualifications of course.I think maybe if we had more than two bathrooms, more than one conference room and we weren’t working on top of each other I might have more emotions about leaving this place that has been so important to us.  We’ve done a lot here over the last few years however.  I think there will be a enough great memories to fill a giant holiday cornucopia of amazing feats by the talented people here working tirelessly to make great work for our clients. We walked into this place with 12 people. We’re leaving with about 6 times that.  

The truth is that in a few days we’ll all be just up the street smelling fresh paint and wandering around our new spacious office. All of that, has everything to do with the collective efforts of everyone who put in late nights and weekends at 1508 10th. I hope we take what we like about this place and build on it with enthusiasm and focus and fun as new as the space.  

A bright, shiny and new 1508 10th.

So, I guess the reason I don’t have much emotion about 1508 10th is that I’m looking forward with much more excitement to the future than the past. I’m looking forward to all the things we haven’t done yet. All of the ridiculous costumes of Ramon. Robson’s handshakefulness. Adam’s weird ideas and contests. Kaylin’s new made up words. Ray’s mechanical genius repurposed into design. Julian’s facts. Pat’s Southern hospitality. Andrew’s fearless digitaldom. Hilary’s counseling. Heather’s expense report warnings. Jessica’s quiet confidence. Hemant’s strange beautiful world. New dogs. New toys. Ping Pong. A thousand champagne toasts to awesomeness. The cast of characters goes on and will keep going on in the new space.

Above all I’m looking forward to the smartness I get to see every day from every one of you. This is our chance to open the moving boxes, and solve new problems and make some amazing ideas come to life. Without question, they’ll be the best we’ve ever created. Thanks to everyone for making it all possible.  

-Jim

The last Champagne Friday at 1508 10th, bittersweet.

Creature UK Wins Science Museum Pitch

 

 

 

 

 

 

 

 

 

 

Congratulations to our friends across the pond for capturing the Science Museum business after taking part in their first UK pitch since hiring Ben Middleton, Ed Warren and Stuart Outhwaite as Creative Directors in February.

Creature of London has been tasked with creating an integrated campaign for the museum encompassing print, digital, social media, experiential and PR activity. The campaign takes inspiration from the museum's forthcoming "space" exhibition.  

Pacifico Website Makes D&AD Shortlist!

For those who don’t know , D&AD is one of the most selective and prestigious award shows in the world. For Creature, it’s also been very elusive. Yesterday, this changed with the Pacifico website taking a very honorable spot on the short-list for the show.

See mvp.com on the D&AD shorlist here!

And the good news kept rolling in, as we also heard that 20 of our 24 local Addy wins brought home awards in the regional selection as well. Among those, Seattle's Best Coffee, City University of Seattle and Pacifico won a total of 6 Golds and will be moving on to the national round.

Congrats to all those involved, and let's keep 'em coming! 

Brew-lanthropy

Last Thursday was big day for Seattle's Best Coffee and Creature.  Not only did the redesigned website go live, but it also marked the launch of the Brew-lanthropy project. Every day, volunteers across the US do remarkably good work while drinking really bad coffee—and the new initiative is kicked off to address this problem. Seattle’s Best will award nonprofit organizations with a break room makeover, free coffee for a year, $5,000 to continue to brew more good and a chance to tell their story.

The Brew-lanthropy Project was launched by awarding a coffee makeover to the staff and volunteers at Blackstone Bicycle Works, a nonprofit organization on the south side of Chicago. Blackstone is a beacon of hope for hundreds of neighborhood kids. The shop teaches life lessons through bike mechanics and healthy living through fun.

To find the next deserving organization, we're asking the Facebook community to become Brew-lanthropists. Anyone can nominate a nonprofit in need of a coffee break makeover by submitting a 250 word essay about the organization at the Seattle’s Best Coffee Facebook Page (entries will be accepted from March 31 to April 29).

 

Creature London: A View From The Bottom

This is a blog post by Marcus and Chris, the first ever creative team to placement at Creature London. 

The birth of an agency is a great experience, especially for two advertising students about to finish university. My creative partner and I had the privilage of spending two weeks working at Creature's new London office. So new in fact, that when we turned up and rang the doorbell, no one answered the door because they thought it was an alarm, then we knocked on the door and got offered coffee, which was nice.

The office was fairly empty in terms of decor and furnishings because it was so new, but while we were there we saw the network set up and some cool hanging speakers installed above the tables. It'll be interesting to see what it looks like in a few weeks once everything is settled.

Looking back on the experience, we were treated like placement kings.

We had pizza and beer bought for us and even had tea made for us by the creative director. 

The work we had to do was the work you'd expect from a young creative agency. It was all about great ideas and great strategies; and as we were working with everyone for a pitch we had the oppertunity for some of our ideas to get presented, which they did.

One time though we got cornered and were forced to fill up some jars with 'amazing stuff'. Honey. Sticky stuff.

 

The whole experience was great and everyone was really cool. We learnt a lot, and of course, were very grateful for the oppertunity, so we bought Krispy Kremes for everyone, which didn't initially go to plan. After buying the donuts we were going to burst through the door with donuts expecting everyone to be jumping and screaming waving flags and offering us jobs, but instead, we opened the door, and everyone was out for lunch.

They still went down well anyway.

I would definitely recommend people looking to placement to check out Creature. The creative directors are amazing people who you'll learn a lot from and as it isn't a huge corporation, it's still very personal and intimate.

That's all from us for now, if you want to know more or have questions for us, feel free to follow and talk to us on Twitter: Marcus/Chris

Mobile Expressionism

There was Cubism. Graphic novels. Impressionism. Grunge Rock. Minimilism. Film Noir. Bauhaus. Pop Art. And now—Mobile Expressionism. Developers are individuals who create applications that become a part of, affect and change culture. Apps are the new art, making developers modern day artists.  

We brought this idea to life with a digital campaign that introduced developers and the wider audience of tech elite to the idea of Mobile Expressionism. We created a series of videos profiling several HP webOS developers as artists, and created an art exhibit complete with a catalog of silk-screened posters inspired by apps on the webOS platform. 

The posters depict Angry Birds, Absolute Fitness, Flight Tracker, Evernote, Flickr Mundo, How to Train Your Dragon, The New York Times, Pandora and Taxi Magic.

 

 

Big Winners

Robson, Hilary, Kaylin, Kristi and Pam with the spoils.

Creature took home several top honors at last night's Seattle ADDY'S, including Best of Show for both the Secret Sherry Society and the City University Ant Habitat.

Other notable wins for Pacifico, Seattle's Best Coffee and JanSport helped bring our award count up to 24 this year. Way to go team Creature!