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Wake Up America - Liquid Sunshine is Here

There is a widely held belief that Sierra Mist Ruby Splash is Liquid Sunshine. Just in case anyone has any doubt in this impossible scientific phenomenon, we created the Liquid Sunwashing Facility to make sure it's permanently imprinted on your brain follicles.

It's a multi sensory experience, equipped with music videos about liquid sunshine, rooms completely covered with lemon, lime and ruby grapefruit, the sun itself has a smile. We assure you there is no brain washing happening here. Just a little happy encouragement.

The facility is a hit. Everyone had fun. The question of the evening is always, how to get some liquid sunshine in my next martini glass. Some people are just naughty.

Little People - Public Art

No, this is not about people that are sub-average hight. This is about an artist from london who has used train miniatures to create bizarre street scene through out London. He does an excellent job using public space to make ironic yet poignant statements.

Little People

A FROZEN PREFORMANCE

This is one hell of an idea. Just requires a little organization in a crowded place.

-Enjoy a frozen Grand Central

Goodyear paints a tire tread the full 26.2 miles

It was hard not to miss, whether you were a runner or watching the event from the comfort of a warm living room, a blue line that ran the entire 26.2 miles of the Philadelphia Marathon back on Nov. 18.

The line was put down by Goodyear to promote its Forterera TripleTred tire. The pattern of the line was that of the tire.

As an all-weather tire, it seemed a perfect fit for the course and the day, which was chilly with a nip of wind and rain.

“That’s where you’ll run into lots of different weather,” says Ed Markey, a spokesperson for Goodyear, referring to the demands of marathons. “And we were looking for a big media market. We had to find a marathon partner that was willing. And Philly was.”

Markey says the line was laid with blue painting using a revolving stencil that looked like a giant tire. The rig was connected to a trailer and pulled behind a pickup truck.

To support the campaign Goodyear handed out 15,000 signs with its “Get there” tagline to marathon spectators. Each sign had a list of 56 Goodyear dealers in the three-state area of Pennsylvania, New Jersey and Delaware.

-Kristie Shields

Men at work, flying way up in the sky

Air Canada and its agency Marketel, based in Montreal, created about 40 custom construction cones, 20 to tout flights to Toronto and the others to tout fights to Montreal.

The bright yellow cones had arrows pointing straight up. Below were the words: “People working above.” At the base was the airline's logo and information on daily flights to that city.
The agency placed them around the two cities in November and December, then sent out teams with cameras to capture the reactions of passersby upon seeing them.

“We would leave them out for a few hours at certain times of day, and we’d send a team out to sit back and observe,” says David Yost, Marketel’s creative director. “We were trying to do something a little bit out of the norm.”

-Kristie Shields

Brits put a convicted driver under a huge pint glass

Nothing quite illustrates the wreckage of a car crash as a crash dummy, a mangled body in a mangled car.

Except perhaps a real dummy.

Great idea, thought Britain's safe driving people as Christmas was approaching and they were puzzling over how to get people through the holidays without the usual smashups from drunks behind the wheel.

The message: Don’t let that pint come between you and Christmas.

The messenger: a convicted drunk driver held under a giant pint glass, literally.

There he was, under the glass, telling all comers, including plenty of press, how that extra pint ruined his life by costing him his job, girlfriend, car and a good amount of cash.

“What we did this year was a big change of strategy away from the usual crash advertising,” says Richard Bookey, account director at Leo Burnett London, the agency that executed the campaign.

“So instead of showing a crash, we changed the campaign to highlight the personal consequences of drinking and driving.” After the initial stunt, the display went on the road, and actors filled in as the drunk driver trapped under the pint glass. It made stops in Liverpool, Manchester, Birmingham and Leeds, all known for their heavy-drinking soccer fans.

An accompanying backlit sign laid out the various consequences of drinking and driving to passersby. The displays were up during the lunchtime and evening hours in each location, delivering plenty of walk-by gawkers, as well as media coverage. 



Total Red Cup Rip Off – Mobile Messenger/Taxicab from hell

I am sure Publicis & Hal Riney drew inspiration from the Red Cup for this but since it is for the American Red Cross in San Francisco – we’ll give them a break.

The thinking here was the aftermath of the 1989 San Francisco earthquake. How people need to be prepared, knowing that one can strike literally at any time, with little or no warning.

Past elements of the campaign have included a huge earthquake-like crack in San Francisco’s Union Square and large illustrations of how some of the area’s most recognizable landmarks would look after suffering the destruction of a quake.

- Kristie Shields