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Talent Zoo features Creature Principal/ECD Jim Haven's take on going back to basics in an increasingly complex industry:
http://www.talentzoo.com/news.php/Hire-Creatives-Who-Can-Make-a-Great-Print-Ad/?articleID=8825
http://www.thedieline.com/blog/2010/11/30/seattles-best-coffee-relaunches-with-new-level-system.html
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