Nuun's new packaging has been well received the past few months, check out the coverage below:
Creativity
http://creativity-online.com/work/nuun-pack-design/22562
Creative Review
http://www.creativereview.co.uk/feed/march-2011/03/creature-refreshes-nuun-with-new-visual-identity
The Dieline
http://www.thedieline.com/blog/2011/2/17/before-after-nuun.html
Lovely Package:
http://lovelypackage.com/nuun-2/
The Inspiration Room
http://theinspirationroom.com/daily/2011/nuun-hydration-redesigned/
People are into contemporary package designs. Aside from the product's features, people are also enticed by how the tubes look. Just by looking at the color of the package, one can easily determine the flavor of the product. If well received by many, it's unlikely that the company will change the product's over-all appearance. But they can still change it according to the trend.
Posted by: Granville Lochrico | 08/15/2011 at 08:51 AM
Very nice! Has anything in the product been changed except for the packaging or is it just a remodeling\re-branding?
Posted by: packaging machine | 10/17/2011 at 11:04 AM
I love those packages! It's so cute and happy+I always reuse it for storing things, so you can say it also contributes to the environment :)
Posted by: packaging machine | 10/30/2011 at 01:59 AM
brilliant! excellent choice of color and design! really makes the product attractive to the consumer no matter the circumstance...
Posted by: packaging machine | 11/21/2011 at 05:19 AM