CHICAGO – Pacifico Beer, the authentic
pilsner-style beer imported from Mexico, is going mobile with a new web site
and iPhone application that play up Pacifico’s laidback lifestyle. Available starting April 21, 2009, as a
free download online and in the iPhone App Store, the new Pacifico Rooster
Alarm Clock lets fans of the beer wake up to the sounds of nature’s original
alarm clock and follow the adventures of Claudio, the Pacifico rooster.
On the new dedicated web site, www.PacificoAlarmClock.com, fans of Pacifico can download the Pacifico Alarm Clock iPhone app and view a live 24/7 webcam of a rooster in Mexico City, Mexico. The live stream can also be downloaded to desktop, screensaver or embedded into a blog. Omnipresent in Mexico and a symbol of the country’s laidback lifestyle, roosters first became a part of Pacifico last year when they were featured on the Pacifico web site, www.MexicoViaPacifico.com.
As an iPhone application, users can set an alarm to wake up to a recording of the rooster’s rousing crow. Before the alarm goes off, Claudio the rooster is shown via night vision sleeping in his pen. Once the alarm is activated and Claudio crows, iPhone users shake the phone to disarm the alarm, ruffling Claudio’s feathers.
The live streaming video of Claudio can also be sent to a variety of networks, including Facebook, Twitter, Blogger, Tumblr and Digg, to name a few, where users can embed the live webcam onto their personal profiles and pages.
The Pacifico Rooster Alarm Clock campaign was
developed by Seattle-based Creature, an advertising and branding agency that
has handled creative for Pacifico Beer since 2003, in
partnership with Perfect Fools, a Stockholm-based interactive production
company.
